The IAAPA Institute for Attractions Managers is the attractions industry’s premier development program for professionals with five or fewer years’ experience in management. The intensive two-and-a-half-day program offers a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material. IAAPA Institute for Attraction Managers participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction. The Institute covers the following five core subject areas: 1. Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools. 2. Attractions Marketing: marketing, media relations, advertising, group sales, and public relations. 3. Attractions Leadership: human resources development strategies 4. Facility Operations and Safety: industry regulation, facility management best practices, and crisis management. 5. Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue.
COST: US$630 IAAPA members; US$850 nonmembers. Tickets should be purchased in advance as space is limited and may sell out.