How to turn your big data in meaningful data
With the EU’s General Data Protection Regulation (GDPR) coming in to force, we all had to thoroughly think about the personal and other data we collect, store and use. Massive amounts of data have been collected, and are still being collected, but to what use? In this session attendees will learn about smart and meaningful ways to turn their digital piles of data into meaningful data for marketing, operations and personalized guest experiences.