Retailtainment - Where retail meets leisure
(Room Conference Room 2)
26 Sep 18
3:30 PM
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4:45 PM
The experience economy is blurring lines, causing some activities to now look and feel like an attraction. Leisure is becoming an active part of retailers’ missions and visions, with the aim of realizing higher retention and longer time spent at the retailers’ accommodation: no admission fee, but lots of attractions and a link to catering. Does the retail sector offer the new free day out? Does the leisure industry embrace the retail sector as an opportunity? In this session, you’ll get an overview of interesting international business cases, learn about the key factors for a successful integration of both sectors, and much more.