The Institute for Attractions Managers is IAAPA’s premier management development programme. This three day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.
It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.
About the course
The IAAPA Institute for Attractions Managers is a three day intensive course that gives attendees detailed training in attractions management featuring hands-on instruction, field work, and case studies.
Industry leaders will immerge your staff into five core topics and provide a closer look at how these issues are managed in the attractions industry:
- Attractions Finance: Capital, expense and revenue budgeting, and other financial tools
- Attractions Marketing: The role of public relations, media relations, advertising, group sales, and marketing
- Attractions Leadership: Successful human resources development strategies to motivate a team
- Attractions Operations and Safety: Industry regulation, facility best practices, and crisis management awareness
- Attractions Revenue Operations: The role and importance of food and beverage, merchandise, and games.
For who?
- Emerging industry professionals, who have the potential to be on a senior management team
- Managers entering the attractions industry laterally from other businesses
- Newly hired executives joining the attractions industry
IAAPA Institute for Attractions Managers @ Efteling
This year’s programme will be organized in the inspiring world of Efteling. You will have courses and meals at Efteling Bosrijk, an oasis of nature and comfort in the woods next to the park. IAAPA and Efteling have teamed up to offer you some great extra’s during this year’s course, including:
- an extra educational session by Efteling on imagineering and design,
- a guided walk through Het Loonsche Land - the park’s newest holiday village,
- a visit to CARO – the brand new ‘carousel inspired’ show at Efteling Theatre,
- free time in the park to observe learnings in practice and to explore the newest attractions.