PCBC 2018

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Responsive Design: The Value of Information + Innovation (Room 307, Level 3)

Responsive design isn't architecture for architecture's sake, but rather design that addresses the unmet (and oftentimes unspoken) needs of the market, both functionally and aesthetically. Housing design is a dynamic process of innovation and evolution that embraces technological advances in materials and evolving consumer preferences. In this session a market researcher, architect and builder show how to combine diverse elements from the past and of today in perfect proportion to create superb functionality and marketability.