PCBC 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Rethinking the Customer Experience with Journey Mapping (Room Esplanade Ballroom)

28 Jun 18
10:40 AM - 11:00 AM

Tracks: Re-Think Conference

There’s no doubt people gravitate to companies that deliver great experiences—but in homebuilding the bar is set too low, putting us at major risk for disruption. To change this, we need a plan for getting into the minds of our customers. Learn how the process of journey mapping will help you identify and prioritize opportunities to improve the customer experience. Jimmy Diffee guides customer experience initiatives with some of the nation’s top homebuilders. He understands the challenges of innovating in an industry not known for great experiences. Learn what it takes to rethink your customer experience and create a culture that brings joy and confidence to the home-buying process.