Precision spraying in agriculture is needed due to the lack of effectiveness of existing agrichemicals. Decades of use (and overuse) have led to chemical resistance and superweeds. Precision in spraying will lead to more efficient use of chemicals and labor as well as reduced exposure to increasingly toxic agrichemicals. Farmers are awash in data and need true intelligence to help them apply chemicals exactly where they are needed rather than blanket application to all areas. This session will discuss issues faced by farmers and custom applicators and how technology can be used to solve chemical and labor problems in agriculture.