F&B Florida 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Grassroots Marketing: Engaging Locals as Brand Advocates (Room W207 B)

08 Sep 18
11:30 AM - 12:30 PM

Tracks: Marketing & Social Media

A critical part of marketing foodservice brands is executing a campaign that creates a genuine connection with the local community while echoing the brand's overall messaging – especially if that brand is a franchise or multi-unit company. Getting buy-in from the local GM, training the staff and handling logistics can turn an innovative marketing idea into an impractical one. In this session, Lauren Reed will provide key insights on what makes local marketing successful and how to carry a message from the corporate level down to a local audience.