F&B Florida 2018

Learn the importance of leveraging technology in new cross platform model to create a deeper guest engagement while developing a more complete brand experience with NConnections CEO, Steve Gould. Next Gen Marketing is an informative workshop focused on describing the application of innovative techniques of today’s technologies to dramatically increase the value of your marketing budget while producing positive results to your bottom line. Explore the benefits of blending technologies to create opportunities for customers to become brand advocates while in store and in real-time, leveraging their social activity and creating a force multiplier of your digital / social marketing initiatives.

Take-Aways:

• User Generated Content is the most effective form of advertising - and it's free!
• 3 out of 4 customers have used Social Media to determine dining decisions
• 90% of people have a mobile device in reach 100% of the time
• The average age of consumers adopting technology increases by a factor of 3 per year
• 83% of consumers are willing to share their data to for more personalized experience
• Millennials are the largest generation & have the most spending power of any generation

Learn how to 

• Adapt, without firing your current marketing provider (unless you want too)
• Start building an incremental strategy without assuming inordinate risk
• Leverage today’s technologies and economically navigate as technology & trends continue to evolve
• Build a simple digital marketing strategy with a consistent brand experience