For the past few years we have been asking how do we get millennials into our restaurants. Well, there is some good news and bad news. Millennials are not the problem you think they are. That is the good news. The bad news is you're going to need to shift gears for the genertion coming up quicly right behind them...Generation Z.
Born between 1997 and the present this young demographic is really hot for transparency in what they eat. While they only make up 25% of the market it is 25% that has a big digital impact on the world. This generation takes to the internet to start a revolution and it's coming to your restaurant soon. How can you win over this "fresh-centric" generation? Donald Burns, The Restaurant Coach will discuss a few ways to get them to embrace your restaurant brand.