F&B Florida 2018

Drowning in Data but Thirsty for Insights? (Room W207 B)

06 Sep 18
1:00 PM - 2:00 PM

Tracks: Marketing & Social Media

With the seemingly insurmountable influx of data from too many touch points to count, how do restaurant marketers leverage this information for actionable insights?  Blending first-party data from your customers’ ordering history and information you have collected over time with third-party demographic and lifestyle data enables restaurant brands to see customers more clearly than ever before. 


Learn how to accurately and efficiently append your restaurant brand’s loyalty data with information about your customers’ lifestyles, family life, interests, and activities to create a unified customer view that allows you to truly understand your customers and to attract new customers with similar qualities.


If your restaurant brand is seeking ways to utilize your loyalty data to better engage with your current customers and attract new, high-value prospects, you won’t want to miss this insightful presentation!