Increasing Revenue with Beer: Assortment, Menu, Pairing, Service
(Room W207 C)
06 Sep 18
2:30 PM
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3:30 PM
This session is focused on optimizing beer sales through product assortment, beer & food pairing suggestions, proper menu merchandising, and proper service standards by analyzing guest occasions and bar/restaurant typology. The main goal is to leverage beer to increase check average and give guests a great experience every visit.