Whether customers are shopping online or in your store, improving their store shopping experience is critical. Customers’ store shopping expectations changing. All customer segments are increasingly shopping online, and becoming more demanding when it comes to their experience in your store.
Today, many dealers are distracted for any number of seemingly good reasons. Their attention to “the store” has been been diverted to other areas of the business. Research is showing slippage in some key store experience attributes. But, “the store” is now more important than ever.
Based on research conducted by The Farnsworth Group and other sources, this session will explore what is important to shoppers today and how well hardware and home improvement product dealers are performing. Topics covered will include:
- The most important store characteristics driving a satisfying “in the store” experience.
- How superior execution “in the store” provides a competitive tool against any competition.
- How a “WOW” shopping experience in the store can enhance your brand image.
- How “the store” as an extended medium for marketing and advertising.
- Meeting the needs of online shoppers and purchasers “in the store.”
This session is a must for owners and store management.