Independent retailers have a lot on their plates on a daily basis. Customer service, purchasing, invoicing, payables, staff scheduling and so much more! Marketing is often sacrificed and can quickly fall off the long to-do list because it can be overwhelming and cumbersome. Fear no more! Orgill’s Brand Building department creates resources for you to use on a monthly basis that will help you swiftly and efficiently execute your desired marketing plan that reflects YOU - your brand, your products, your core competencies - to your marketplace.
Whether you’re a 2500 sq. ft hardware retail store, or a 30,000 sq. ft home building centre, have two staff members or twenty, there are options available for you to use as a base and customize to your liking.
Attendees will:
- Get a virtual tour of the Brand Building Guides and learn where to access the guides on orgill.ca
- Learn the cycle of effective retail - BUY Smart, MARKET Effectively, MERCHANDISE Wisely
- Understand the Orgill Traffic Drivers buying program and relative buying timeline
- View the marketing resources available and how to use them (Demonstration circulars, Events, Facebook posts, etc.)
- Learn about the Endcap & Stack-Out Services Program and how that can be implemented in-store
- An introduction to BrandBase - Orgill’s proprietary integrated marketing platform that will help you create attractive and professional looking marketing collateral