2018 Fall Dealer Market

Rental Program (Room Learning Center B)

23 Aug 18
4:30 PM - 5:00 PM

Tracks: Educational Workshop, General Session

The rental equipment business can be a lucrative cash creator if done correctly, but a nightmare if not. The best way to minimize the nightmare potential is to fully understand your rental market.  With Orgill’s Rental Equipment program, we will analyze your local rental market to determine if it make sense, and can it be done safely. To do this we will look at your existing business to identify who your customer base is, as well as your rental competitors. We will shop your rental competition to see what they rent and how much they charge to rent their equipment. As well as gather demographic and rental revenue potential data, so that we can identify the market realities, and then create a viable rental operation plan. We will also teach you how to run a rental equipment business with our rental training program, giving you the best opportunity to be successful in the rental equipment business.

Attendees will:

•           Gain insight into the rental equipment business

•           Understand the risks and benefits of a rental equipment business

•           Understand how they can pursue a rental equipment business