Integrated Marketing, you’ve heard the term but what does it really mean? Integrated marketing campaigns have one key goal - Wherever a customer sees your marketing efforts, it all feels like a cohesive experience. In this panel discussion, we’ll explore what integrated marketing looks like with examples from large, multi-location stores, small, single-location stores, and everything in between.
Attendees will see some of our best integrated marketing campaigns in the last year, and we’ll explore how retailers can leverage those ideas for campaigns of their own. With examples from large stores and small stores, we dive into the planning and execution of these campaigns, and share what results were created by these efforts.
Additionally, there will be lots of time for Q&A - so come prepared with questions, ideas, and marketing initiatives of your own, and we’ll see how we can help!
Attendees will learn:
- How to plan for large and small integrated marketing campaigns.
- Ideas that work for independent retailers to drive traffic to their stores.
- Ways to efficiently leverage branding ideas through multiple types of media.
- Practical examples of integrated marketing campaigns that actually work.
- How to use tools and planning documents formatted to support integrated marketing campaigns.