2018 Fall Dealer Market

Successfully Executing Christmas - Buying, Marketing & Merchandising (Room Learning Center A)

24 Aug 18
11:00 AM - 11:30 AM

Tracks: Brand Building Clinic

In case you haven’t noticed, this year Orgill has made a serious new commitment to Christmas support, in all areas of the retail cycle. In this clinic, Shelley Barney of McLendon Hardware in Seattle will teach you how to promote and set your store for a successful holiday season. Learn from the Pacific NW’s dominate holiday retailer about Orgill’s enhanced item offerings, and tools for best-practice marketing and merchandising.

In this session you will:

  • Learn how to set your store for Christmas and the holiday season.
  • Hear specific tips on setting a wide range of product sets, including lights of all types, Christmas trees, tree decor, yard art, and more.
  • Be provided a proven calendar on when to set your stores, when to begin marketing, and when to start marking down your remaining inventory.
  • Receive a checklist that will ensure you don’t miss the important parts of successful holiday selling.
  • Learn how you can still purchase holiday items (in case you didn’t book items at the previous Dealer Market).