The past has proven that locally branded dealers can successfully compete against national chains. But with the proliferation of all types of power competition, and an evolving customer base, is this still true today?
This session will present the results of recent research conducted by The Farnworth Group to determine the value of the local brand in today’s market.
The research, sponsored by Orgill, was conducted across the U.S. and Canada. It investigated local brand value by:
- Region
- Type of market (rural, suburban, metro)
- Competitive intensity
- Affiliation with national brand
- Shopper characteristics
- Gender
- Age
- Income
- Do-It-Yourself activity level
- Shopping frequency
- And more.
This session is a must for companies wanting to understand how to better leverage their local brand asset.