Tracks: Brand Building Clinic, Registration
The so-called Amazon effect has retailers drastically changing direction and tactic, but is that the right move? How do you utilize and measure digital tactics on varying scales to accommodate the actual infrastructure and size of your business as well as the market condition of your stores? Valassis is a leader in data and analytics as well as traditional and digital media placement. We will examine consumer influence and home improvement marketing trends, what your competitors are up to, and what tactics are really available for different markets and business scales.