As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements. In this session, retailer and digital personalization veteran Mud Pie will walk through how it reaches customers at each stage of the journey. It builds on simple email personalization with persona-driven website personalization, and then with more sophisticated email campaigns triggered by real-time events. Predictive analytics identify “at-risk-to-churn” customers, and automated email marketing plus the field sales force work to intercept and retain these customers. Together, these examples demonstrate how to build on successful marketing tactics in sequence to achieve a seamless multi-channel customer journey.
When: Friday, June 8 at 8:15 a.m. – 8:45 a.m.
Where: Room 183 A.