NACE | CARS 2016

Ben Johnson
Director, Product Development
Mitchell 1


Ben Johnson is Director of Product Management at Mitchell1 and is responsible for managing Mitchell1Õs portfolio of products for the motor vehicle industry.Johnson joined Mitchell1 in March 2012. His career in the automotive industry began in 1982 when he owned and operated his own automotive repair center. In 1991, he joined SPX Corporation and held positions as a Training Instructor and Product Manager of Diagnostic Platforms. During his tenure, he was responsible for the introduction of several products to market, including the Sears SABRE electrical systems analyzer, the Digital Technician for Harley-Davidson and various diagnostic solutions for Allison Transmission and Polaris. He worked for the Automotive Aftermarket Industry Association as Project Manager responsible for the i.shop connectivity standard; at DelphiÕs Product and Service Solutions group as Product Manager for their global diagnostics and training product portfolio; and at ALLDATA where he was responsible for the mechanical repair product lines.At Mitchell 1, he has overseen the launch of Mitchell 1Õs flagship ProDemand repair information product, SureTrack expert-based diagnostic information and Manager SE, the industryÕs leading shop management system.Johnson maintains several ASE certifications and belongs to the Society of Automotive Engineers (SAE) International. He is Past President of the Equipment & Tool Institute (ETI) Executive Committee and has also served as Chairman of the Auto Care Association Technology Standards Committee. He currently serves on the Auto Care Association Tool & Equipment committee and Emerging Technologies committee, the multi-association Telematics Task Force, and the Automotive Aftermarket Suppliers Association (AASA) Telematics Working Group.Johnson received a Bachelor of Arts degree in Business Administration from Northwood University.

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