2019 Craft Brewers Conference
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Jason
Mussetter
Jason Mussetter
General Manager
Mussetter Distributing
Essentially born into the beer biz in 1977 when his father purchased a small 3-person Miller Distributor in Auburn, California, Jason Mussetter started working for the family business at 14 and has been a part of every aspect of a distributorship. He became the general manager of Mussetter Distributing in 2006 and has been in that position ever since. Mussetter embraced the big beer brands up until 2010 when they sold off all of them, strategized , started over, and went "craft only." Little did they imagine that craft beer and cider would become this big in the Sacramento Market! Jason has seen it all but somehow still manages to learn something new every single day.
Sessions :
Selling More Beer through Distributors
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