Euro Attractions Show 2018

Dirk Lubbers
CEO
Tourism Group International


Since the end of 2017, Dirk Lubbers was appointed as CEO of Tourism Group International. A company with business activities in attractions, bars, excursions, museums, canal cruises and ticketing. Selling over 4,5 million tickets on a yearly basis, with a mission to deliver beyond expectation experiences. Before this, Dirk was responsible for the Heineken Experience for seven years. Under his supervision, the attraction has more than doubled the number of visitors in five years and is now one of the biggest attractions in Amsterdam. When he’s not working, Dirk reads many (preferably historical) books, plays soccer and jogs. He loves to play with his kids, but only when he will be the winner. Dirk loves to sing along with Frozen, the Rolling Stones and INXS. And finally, manipulating and teasing people are his passion.

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