Euro Attractions Show 2018

Danielle Tanton
Director, Brand-Experiental
eOne Entertainment


Danielle is Director, Experiential Brand for Entertainment One’s Family & Brands division, managing branded live experiences, live shows and attractions Worldwide for iconic children’s properties including Peppa Pig and PJ Masks. As part of this role, Danielle directs the brand development of new experiences, ensuring that every element is executed in line with core storylines and brand values. Themed entertainment includes new Peppa Pig World of Play attractions, PJ Masks Live, and other exciting developments across the portfolio. Before joining Entertainment One in June 2018, Danielle set up and ran the live events and attractions division at DHX Brands where she licensed and project led various live experiences including the first ever Teletubbies theatrical tour in 20 years, In the Night Garden themed hotel rooms at CBeebies Land, UK, and an augmented reality In the Night Garden game for garden trails. Prior to this, Danielle worked for Mattel and HIT Entertainment project leading the expansion of Thomas Land at Drayton Manor Theme Park, and the opening of Mattel’s first European family entertainment centre Mattel Play! Liverpool. Recently Danielle has been named a LIMA (Licensing Industry Merchandisers Association) Rising Star for 2018, and was elected to the Themed Entertainment Association Europe & Middle East Board of Directors in 2017 to represent IP licensing, and manage the EME division’s social media presence.

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