Reinoud
van Assendelft de Coningh
Reinoud van Assendelft de Coningh
Van Assendelft & Partners bv
Reinoud van Assendelft de Coningh is the owner and principal force behind Van Assendelft & Partners, a Dutch attractions consultancy. The company enjoys international recognition as a specialist for amusement parks and public attractions, especially in the areas of strategic marketing and concept development and has completed over 200 national and international assignments for Theme Parks and Attractions, museums, theatres, local and regional governments and various leisure related companies.
Before forming his consultancy, Reinoud was the Commercial Director with the Efteling Theme Park in the Netherlands and was Commercial Director of Endemol Live Entertainment.
He began his career in the theatre branche and was Theater Director in Tiel and Nijmegen.
He was also a member of the Marketing Committee of the International Association of Amusement Parks and Attractions (IAAPA) for five years and was the chairman of this committee for three years.
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