NAMA Show 2018

John Hostetler
Director Category Management
Kellogg Company


John Hostetler earned a Bachelor’s Degree in Computer and Electrical Engineering from Purdue University, which sparked his passion for figuring out how the world works. Later, John earned his MBA, again from Purdue.

At the beginning of his career, John worked at Hallmark Cards, not writing greetings, but leveraging systems to make company “personal expression” initiatives come to life at retail stores (Hallmark stores and all other retail).

John’s start in consumer-packaged goods came in 1990 and in the following 27 years, he has gained experience in Marketing, Innovation, Sales, and Promotions Insights.

Currently, John serves as a board member for Southern Illinois University’s Master of Market Research Program and leads the Category Management, Consumer Insights, and Business Insights team for Kellogg’s Specialty Channels.

At Kellogg’s John was responsible for pioneering a pricing approach which was a strategic advantage for many years, and started the shopper insights function at the company.

John’s experience in understanding the mind of Millennials comes from firsthand experience; he has four Millennial children.

Sessions :