American Handcrafted™ Orlando 2018

Robin Kramer
Co-Founder, Flourish & Thrive Academy
Owner, Red Boot Consulting


Robin Kramer is a brand marketing maven and sales expert who has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures. Among these brands is Williams-Sonoma, Inc., where she utilized her operations management background to develop and refine the process of opening new stores during a period of rapid expansion across that organization’s three retail brands: Williams-Sonoma, Pottery Barn and Hold Everything. Robin overhauled the store's associate recognition program; she also led the customer service functions for all retail brands, including the development and implementation of service standards in stores and call centers. She went on to implement similar programs and new initiatives at the Old Navy division of Gap, Inc. For more than 15 years, Robin has worked with a number of small, upscale wholesale jewelry brands and designers to bring their products to market, to position these niche brands for maximum exposure to their target customers, and to help them build relationships with national and international retailers. One such brand is Dogeared, where she helped the small company grow into a well-known jewelry brand with sales growth over 800% in the five years she was with the company. In 2010, Robin left Dogeared to start RedBoot Consulting where she works directly with designers to elevate their brand and strategically increase their sales. In 2012, Robin and jewelry designer Tracy Matthews co-founded and launched Flourish & Thrive Academy, an online educational platform for jewelry designers. F&TA empowers emerging jewelry designers and makers with the tools that they need to build desirable brands and grow their business. F&TA has helped tens of thousands of jewelry designers create, fine tune, and up-level their jewelry businesses.

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