F&B Florida 2018

Ken Wasco
Customer Effectiveness Manager
Gordon Food Service


Ken Wasco is an advocate and catalyst for operator success within the Customer Experience area at Gordon Food Service, and has been involved in creating new thinking within the service industries for over 35 years. His experience as a healthcare departmental manager, administrator, corporate marketing executive, researcher and now “Catalyst” have helped him to develop a simple yet powerful philosophy. “Always Through Others… First!” And, within the service industries he has earned the unofficial title of “industry doer”. Ken travels the breath of the USA and Canada annually presenting 250+ times on unique ways to achieve success through a greater understanding of how people perform in the workplace and the dynamics of consumerism. Ken has keynoted virtually every state, province and national service industry conference – He’s conducted well over 6000 seminars and workshops on enhanced effectiveness through people. Ken has learned to channel the power of audience focus into dynamic keynotes and interactive seminar sessions. In addition to being a graduate of The School of Hospitality Business at Michigan State University, Ken Wasco holds (3) Master’s Degrees in Organizational Systems (MSA), Management (MM), Communication (MA) and has completed doctoral studies in the Psychology of Communication. Ken Wasco has authored hundreds of articles for association magazines. And co-authored “Live Like You Mean It” in 2007, reprinted in 2012.

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