F&B Florida 2018

Ray Clopton
CEO/President
Smart Transaction Systems


As President and CEO of Smart Transaction Systems (STS), a leading provider of innovative technology and accessible solutions for small businesses, Ray Clopton is as devoted to building the small businesses his company serves as he is to the success of his own organization. Clopton is a firm believer that every business should benefit every customer it serves, whether directly or indirectly, and his goal is to ensure each solution STS offers is easily understood, convenient and reliable. His commitment to this mission led to the company’s latest big-business solution for small businesses: Wilbur, an ultra-simple, privacy-friendly loyalty rewards program built on 20 years of insights. Today STS serves more than 11,000 merchants, providing them with access to technology, loyalty programs and distribution channels that help grow their businesses. As a result, STS simultaneously supports the local economies and communities in which each small business is located. Clopton’s business management philosophy can best be summed up by this George S. Patton quote: “A good plan, executed now, is better than a perfect plan next week.” In his free time, Clopton enjoys traveling with his wife and dog — (yes, the dog is a surprisingly good traveler) — and working on the family’s property in the mountains of Colorado.

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