Euro Attractions Show 2018

Laurence Beckers
Creative Director
Alterface


Laurence Beckers has spent 23 years in the Creative Industries and, specifically, 17 years at Alterface Company as the Creative Director. Alterface S.A. is a company specialized in the development and implementation of interactive technologies for the “on location” entertainment sector. Starting as a University spin off in 2001, the company has been instrumental in the development of interactive theaters and interactive dark ride in this industry. Leading a research project about the use of mixed reality and multi-agent system in theme park with 2 universities, teaching transmedia storytelling, board member of l’Institut des Arts et Diffusion, the main mission of Laurence is to convert new technology into amusement and emotion, taking care of users experience. Digital projects coordinator for Mons 2015, European Capital of Culture, she has managed international artistic residencies at the intersection of art, science and technology.

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