December 17, 2017
You now may have heard about a fast swimming womens brand, Mermaid Life®. Its a unique lifestyle brand created by a water lover herself Milena Lyons. A one-women owned business, Lyons made it her mission to bring something trendy and chic to the lifestyle market. Back in 2013 Mermaid Life® was a thought turned into a hobby. While busy with a marketing company, Lyons decided in 2015 to realize Mermaid Life® and make it a brand that can be sold in stores. With no manufacturing experience, the challenge was on! In May of 2015, the first products were produced, and foot pedeld into local stores. The reaction was terrific, and the demand was rapidly growing "It is amazing to watch. it's like women were thirsty for this type of brand they can call their own!
Some of Mermaid Life®'s most popular products include patented Sparkle Koolies®, patented Tail caps, Mermaid Life® beach towels, and their well designed tees and tanks.
Now in 2017, and still owned by Lyons, Mermaid Life® has over 300 retailers carrying the lne, and it's rapidly growing. The line is now growing into inland states such as Arkansas, Utah, and Kentucky. The stigma of mermaids being just a coastal thing is gone. That's because store owners are smart enough to know Mermaids are loved by ther customers from anywhere. The thought of what is Mermaid Life® is a positive thing. Nobody is angry when they think of mermaids, or fun on the water. (laughing) It's so intriguing to watch our customers react to our products, that reaction is what its all about. Seeing someone smile makes me happy.
Mermaid Life® is loved anywhere, in a pool a lake, or the ocean.
And now with a steadfast demand of growth, Mermaid Life® is debuting the beginning of Mermaid Life® Girl. This is a line developed soley by demand. This will be a fun one to watch as it grows.
says Lyons. We are working as fast and hard as we can to keep up with demand.
Keep your eyes peeled for more from this line up in the next year. Items such as girls caps, girls tees and accessories are all included in this new line up.
If you're not on board wit Mermaid Life® yet, now is the time to secure your position now.
Stop by to see Mermaid Life® at Surf Expo January 25-27th Booth #1246, and also find Mermaid Life® at the Las Vegas Market January 28-Feb 2nd in the Next Step Reps showroom.