Premium Coolers have become one of the most commonly stolen items today. Jake and Neal Llewellyn developed a solution after having many stolen themselves. "My brother and I have been working in the South Texas oil fields since 2007,” said Jake Llewellyn. “The heat out there can be miserable and we rely on having coolers that can hold ice for days. We finally invested in a $400 Yeti cooler and it was fantastic…until it was stolen.” Based on articles in Forbes, Wall Street Journal, Men’s Journal and other media outlets like FOX News, the Llewellyns were not alone. In 2016 the Deny lock was officially launched into market. It's all Stainless Steel construction, history of rigorous testing and over a year's worth of field testing and testimonials all back the fact it's the toughest, first real cooler lock solution.
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