The name Base Coat was inspired by the philosophy of business and brand: A beautiful set of nails starts with a healthy base coat. That is the foundation of our business and also the inspiration behind the two X's in our logo: 10 fingers and 10 toes-XX
The more we use our clean products, the more we love them . . . and the more committed we are to the philosophy. We believe that wellness should not be compromised for beauty. Our custom formulated creams, scrubs and oils are vegan friendly, scented with only essential oils, plant based preservatives and never contain petrochemicals, parabens, sulfates or any other harmful chemicals.