The JPMA Show 2019

Florida mother solves one of the biggest problems for the baby product industry!

Florida mother solves one of the biggest problems for the baby product industry!

They say necessity is the mother of invention. It’s been the leader in the development of major products for babies- take the baby swing, swaddle and pacifier for examples. The Keepsie™ has reached this benchmark and has become the newest save the day, change the industry product.

The Keepsie™ is a patented one-of-a-kind solution to covering the majority of pacifiers attached to a plush animal. The most widely known has been the WubbaNub® but with increased popularity BIBS®, Natursutten®, Dr. Brown’s® Lovey and others have rapidly benefitted from the Keepsie. Over a million of these pacifiers are sold and there hasn’t ever been a way to keep them covered with the animal or pacifier clip remaining attached. For nearly 10 years there have been “hacks” and hand-made efforts to keep them clean and safe when not in use, but with downfalls to each one. So, when Palm Beach mom Jennifer Melvin set her mind to come up with an effective and foolproof solution the end result was The Keepsie™.  She spent 4 years  researching, designing and testing the cover before releasing it to a focus group of 50+ women she called “The Keepsie Queens”. Jennifer stated “These mothers gave constant feedback and critiques that I am incredibly grateful for. They shared the need for this cover like hundreds of thousands of others and are a huge part in the outcome of filling this gap in the baby product industry.” The final product launched in 2018 with features including air holes for healthier drying, a loop for straps and attachments, secure snaps and durable material. Other non-negotiables include them being made in the USA with polypropylene (safe and non-leaching plastic most commonly used for food containers), no chemical additives and toxin free coloring and dyes. “I designed these because I wanted to keep my daughter’s pacifier covered to keep her as healthy as possible. She was born premature and in the NICU so her health was of the upmost importance. Knowing this pacifier is used in the majority of hospitals and NICU’s I was not budging at all on the materials used.”

The Keepsie™ eases the parent’s mind so they can cover the pacifier when it’s not in use and it can be kept free of airborne elements as well as lint or dirt particles in a diaper bag or on a counter. It also stays safe when tossed or falls on the ground, from a pet’s attempt to make it theirs or insects that can land on it. Compatible with these pacifiers: WubbaNub®, Dr. Brown’s® Lovey, Philips® Avent Soothie/ NICU Soothie, BIBS®, Natursutten®, Nuby® Snuggleez, Nuby® Cherry Baglet, Dr. Brown’s® original silicone, every parent needs one less thing to worry about. The Keepsie™ helps to make that happen.

To learn more about The Keepsie™ or how Jennifer Melvin turned from grief therapist and author to mompreneur visit www.thekeepsie.com, call 833-533-7743 or email thekeepsie@thekeepsie.com.