Milan, 8 May 2019. Italian design rug and carpet company Loloey is launching a new capsule collection in collaboration with Los Angeles-based boutique Studio Avenue Interior Design at this year’s HD Expo in Las Vegas.
Created by boutique design firm Avenue Interior Design for Loloey, this one-of-a-kind carpet collection embodies the powerful, commanding force that is natural beauty. In addition to the undeniable allure of nature, the collection was deeply influenced by the romantic sensibility of couture fashion and captivating visuals of graphic design.
Curated specifically with the hospitality and residential markets in mind, the collection has a modern, edgy approach to the classic floral pattern. The graphic, yet organic composition of the four rug designs can be scaled up or down to be integrated seamlessly into any interior.
Since its 2009 foundation in Los Angeles under the direction of founders Andrea DeRosa and Ashley Manhan, Avenue Interior Design has become known for its refusal to be defined by any one style. The studio is characterized by a fresh and distinctive design, which is highlighted in this chic capsule collection for Loloey.
Launching at HD Expo 2019 in Las Vegas, Avenue Interior Design’s collection is the sixth capsule for Loloey, which has been collaborating with prominent designers from both sides of the Atlantic, but never before with a female-lead studio.
More information on https://www.loloey.com/en/avenue-interior-design/.
HD EXPO
Loloey will once more be present at HD Expo (Booth #4756). The fair, which last year attracted over 12,500 industry professionals from 40 countries, takes place at the Mandalay Bay Convention Center in Las Vegas (NV) between 15-17 May. The booth’s focus will be on the Avenue Interior Design capsule collection, but visitors will also be able to experience designs from the existing catalogue, in particular from the recently launched Gaia collection.
About Loloey
Established in 1963 in Milan, Italy, Loloey creates high-quality custom floor coverings, providing clients globally with personalized creations and top-end craftmanship. The company designs and produces a wide range of carpets and rugs from hand-knotted to hand-tufted and Axminster. It collaborates with interior design and architectural studios for the most discerning international projects ranging from 4/5-star hospitality projects to offices, casinos and yachts. Loloey also develops collections for numerous luxury home and fashion brands.
About Avenue Interior Design
Since its 2009 foundation in a bohemian studio off Venice and Abbot Kinney, hospitality based Avenue Interior Design has positioned itself as a tiny powerhouse in an industry full of giants. Now based in Downtown Los Angeles, the team continues to design and collaborate on the industry’s most dynamic properties for the most prominent leaders in hospitality. Under the direction of founders Andrea DeRosa and Ashley Manhan, the studio has become known for its refusal to be defined by any one style, instead opting to apply a fresh, distinctive and exclusive design to each project with consideration to brand, demographic and location.
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Loloey srl. Via Leonardo da Vinci, 28 - 20094 Corsico (MI) Italy
Press and Marketing: Pauline Sonmereyn
Tel: +39 02 4502911 Email: pauline.sonmereyn@loloey.com
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