Media Contact (Do Not Publish)
Pam Cosgrove
Joovy
(214) 761-1809
FOR IMMEDIATE RELEASE
Joovy ups the ante with new product intros at JPMA
DALLAS, Texas (March 2019) - Joovy, the juvenile brand Built for Family, Designed for Life, showcases four new products at JPMA in Orlando, Florida. Fresh off the heels of launching the game-changing Qool™ and the Caboose S™ in 2018, Joovy does it again in the stroller category with the Kooper™ compact-folding stroller and KooperX2™ compact-folding double stroller. In-home and outdoor categories expand with the Coo™ portable bassinet plus playpen while the infant travel bed/tent class gets an upgrade with the Gloo™.
Success has come for the brand in finding the sweet spot between moderately priced premium solutions, on-trend designs, and authentic customer service.
www.joovy.com
“Today’s parents are aspirational and want solutions that will serve through the seasons of childhood alongside their growing families,” says Rob Gardner, CEO, and Founder of Joovy. “Innovation and “Joovy-izing” stale products and categories have become the hallmark of our success and keep parents coming back for more. We treat them like family and give them more value in their investment.”
True to their reputation for being an industry disruptor and champion for parents, Joovy has expanded into media development as part of its brand awareness strategy with the recent launch of their digital publication Joovy Magazine. Parents and industry fans tout Joovy as a category innovator, and the one to watch as new products continue to be released.
Fans of the brand won’t be disappointed with this spring’s stroller launches. Inspired by the desire to make a good thing even better, intros in the highly popular compact fold stroller category feature two mobility solutions, the Kooper™, and KooperX2™. While giving credence to what parents want, these strollers vary from what is already on the market with clear differentiation: bigger wheels, trays that fold down with the strollers, and higher weight capacities. Compact-folding, the Kooper and KooperX2 are full-featured with the functionality of full-size strollers.
Joovy, recognized for minimalistic in-home products, includes multi-functionality and longevity as signature features. The trend to keep baby in mom and dad’s room longer is supported with the newborn-ready Coo™, a portable bassinet with a rocker that grows into a playpen. Designed with a luxe mattress and breathable mesh, the Coo’s tasteful design and minimalistic aesthetic give parents style with adaptive functionality.
Travel beds meet their match with the new Gloo™ travel bed, tested and approved from birth and up. Competing products in this class are age-graded for older children, positioning Joovy as the clear category leader. The new age grading and state-of-the-art self-inflating mattress ensure babies will be at home anywhere. On-the-go parents will love the convenience and portability of this new infant-ready travel tent for indoor and outdoor use.
Joovy is exhibiting at the JPMA Thursday, April 10 through Saturday, April 13, booth 1617.
# # #
About Joovy
Joovy is a privately held US company founded by Robert Gardner, which focuses on innovative design and sturdy construction of strollers, playards, high chairs, toys, and other juvenile products. Joovy is headquartered in Dallas, Texas, with additional offices and warehouse distribution facilities in Irvine, California.