Getting ready to exhibit at the IAAPA Shanghai for the first time in the history of the company, Red Raion rebranded into the CGI studio specialized in media based attractions.
The idea of rebranding the company came up after an extensive evaluation of what Red Raion has been doing in the past years. As a matter of fact, they can count on a collection of VR titles, but also 5D and Dome, all produced with the same focus on media based attractions. But the company has also created exciting custom-built content for those venues with a strong thematization, and have successfully worked on different types of digital attractions, such as immersive tunnels, VR roller coasters, custom simulators, and dome theaters.
Red Raion, which was founded in 2014, operates at a global level by producing original immersive content designed for media based attractions. The company offers great advantages for the professionals dealing with them, like keeping an updated CGI video library with attractions focused content and having the opportunity to create a custom-built content designed around a theme.
«We think that having just VR in our brand positioning today is a bit too limiting» says Valeria Rizzo, PR and Business Development Director at Red Raion «we started brainstorming together and think that CGI is definitely more suitable. Plus it’s true. Our contents are all made in CGI and we are focused only on media based attractions.»
«When we founded Red Raion the idea was to create a company specialized in VR because it was a new technology and VR contents for digital attractions were missing in the industry» - adds Antonio Cannata, Co-founder and Strategy Director at Red Raion - «Now, we see that most companies do it all. For instance, there are the generic and local companies that are focused on other types of 3D works with no or little connection with the creation of contents for the attractions industry; then there are the distribution companies that don’t produce the content they sell but just work selling the ones created by others thus having no expertise on the different types of digital attractions. And last but not least, the Hollywood studios that work creating top feature films, TV series, live action movies, and cartoons for the big screen and television, which is a totally different world. There is no in-house production studio that only produces content designed for the attractions industry. And that’s when we realized that today, we want to be perceived as the CGI content partner specialized in media based attractions.»
«What we have learned from our experience in the industry of fun is that people want to live dynamic adventures» comments Federico Laudani, Co-Founder and Creative Director at Red Raion - «This is possible only with the right mix of storytelling, special effects and motion programming. Therefore, feelings are what we try to convey when we produce new CGI content. But we don’t only work with VR. We also produce interactive content, VR movies, XD movies, and Dome movies, all formats that fall into the CGI category. Just last year, we worked on a custom-made content and produced Europe’s longest Immersive Tunnel film ever. And we also created a tailor-made film for a snow park and collaborated at the debut of the first Flying Theater in Italy.»
Will you be in Shanghai from June 12 to the 14 and would like to update your movie library with fresh new contents produced for digital attractions? Or would like an in-house production studio focused on media based attractions to create your custom-built content? You can schedule your meeting with Red Raion during the IAAPA Expo Asia 2019 → http://bit.ly/IAAPA19