2019 National Stationery Show

NEW YORK, NY - February 3, 2019

2019 National Stationery Show trade show located at the Javits Center in New York City, NY: U Brands is showcasing in booth two new Desk Organization lines, Arc and Vena. These new styles deliver two distinct looks of home office stationery and desk tools to consumers building their personal work environments. Arc and Vena organization lines are available now.

“We realize the market is constantly looking for new styles and trends in stationery and desk organization. We wanted to develop styles that were trend forward but also unique, functional and offered mass appeal” said Michelle Gangi, Director of Product Development at U Brands.

National Stationery Show, in its 73rd year, partners with New York Now to deliver two dynamic trade shows under one roof – New York City’s Javits Center. National Stationery Show 2019 brings in over 400 exhibiting company and 10,000 worldwide trade professionals and continues to be the leading industry tradeshow for all things paper and stationery.

Growing Trend

Fashion stationery has continued to see market growth as a larger population of employers are supporting tele- commuting and work from home environments. Consumers now have many more choices than the traditional black binder clips and acrylic paper trays of the past.

“People want to make a statement and personalize their office space. Whether they are working in a cubicle or in a home office, people want to surround themselves with tools that make them feel at their best and that foster a successful work environment.” CEO, Michael Cerillo stated.

Retailers are taking note of this and it is not uncommon to see three to five distinct desk organization product lines at store. U Brands, leveraging their expertise in the stationery category and year over year market sales data, have created two distinct looks unlike what is in market today. Arc, U Brands’ most unique line to launch, is reminiscent of Scandinavian design with heavy, durable construction and a bold color pallet.

Vena takes the trendy wire line infiltrating the market and adds an upscale and designer touch. These three new desk lines will enable boutiques to offer unique and trend forward designs at affordable price points to the consumer.

Product Line Descriptions

Arc

Through combining minimalist design with natural functionality, Arc inspires a clean and calm environment
in an oftentimes messy and stressful workspace. Each piece is purposefully crafted with an open aesthetic, creating an organized space and inspiring an organized mind. Pulling inspiration from minimalistic architecture and Scandinavian design, the Arc product line is built on a foundation of soft bends and natural elements. Sometimes less really is more when it comes to the design of your desk organization with Arc by U Brands.

Vena

The linear geometry of the Vena desk organization line brings a classic, mid-century modern aesthetic to
your work space. Vena is more than meets the eye. Be surprised as you move around each piece and discover hidden geometric shapes created by the layering of open wire. The simplicity of the solid gold finish delivers an elegance that complements any color palette. Bring home refined style with Vena by U Brands.

Product Availability

Arc and Vena, available now, include a wide range of products including but not limited to stationery kits, journals, weekly pads, pencil cups, tape dispensers and file basket holders. Individual products MSRP between $10 and $30 and are available now for order on ubrands.com.

Founded in 2013, U Brands is a growing leader in fashion stationery. The company offers a wide range of products designed to provide unique and on trend fashion options in the home and office supplies category to consumers.

U Brands is a registered trademark of U Brands, LLC. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.