TECHNOLOGY THOUGHT LEADER STEVE ORMONDE TO PRESENT AT PACIFIC COAST BUILDERS CONFERENCE ON MAY 31
Innovation Expert to Discuss How the Use of Virtual Reality is Changing Real Estate
LAGUNA NIGUEL, CA – (May 7, 2019) – Focus 360 is delighted to announce that CEO Steve Ormonde will be a featured speaker at the upcoming Pacific Coast Builders Conference (PCBC) in San Francisco, CA. His presentation is slated for Friday, May 31st at 10 a.m. and will focus on how virtual reality (VR) technology is helping home builders create and showcase their yet-to-be-built homes.
Presented as part of PCBC’s new Technology & Energy Forum, attendees will learn about the latest technology trends and how it is changing the way buyers shop for new homes. The 60-minute session will demonstrate builders and real estate professionals can use VR modeling of homes to market their properties, the importance of realism, and the value of using this technology to build their marketing pipeline.
“Steve is a recognized thought leader in the home building community, having pioneered the industry’s first virtual model tour three decades ago,” said Director of Marketing Kristi Ormonde. “The Focus 360 family is proud to have him as a featured speaker at PCBC 2019, where he will explain how technology, such as augmented reality and virtual reality, are changing real estate and the concept of building a VR model home.”
Having launched Focus 360's predecessor, Ormonde Presentations, in 1989, Ormonde has grown his practice into an internationally recognized firm, lauded for its success in serving the home building industry. The company became Focus 360, Inc. in 2000 and has been the subject of more than 100 published articles and television segments. A graduate of Saddleback College (Associate of Architecture), Ormonde has been honored with the Max Tipton Award for Marketing Excellence by the Sales and Marketing Council of Southern California.
Focus 360 also will be exhibiting at the conference and will host a new version of its popular Virtual Challenge. Conference attendees are invited to stop by the Focus 360 booth, number 226, and test their skills - is it virtual or is it reality?
For nearly 60 years, the PCBC Conference has provided insight into how technology can enable organizational success. Ormonde’s presentation provides a timely look at how to solve home buildings visualization challenges and emerge successfully.
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About Focus 360:
Based in Laguna Niguel, CA, Focus 360’s team of talented artists, architects, animators and programmers has delivered thousands of distinctive and influential applications to satisfied builders, developers and architects across the country. Founded nearly 30 years ago, the company innovatively combined marketing techniques with architectural CAD elements to develop the home building industry’s first virtual model home. Focus 360 has gone on to earn numerous industry honors, including the Max Tipton Award, and NAHB, MAME and SoCal awards. For more information, visit www.focus360.com.
About PCBC:
PCBC provides a forum for members of the homebuilding industry and their manufacturing partners to productively engage through high-level educational conferences, exclusive networking venues, a curated exhibit floor, and unique programs designed to connect buyers and sellers. For more information, visit www.pcbc.com.