Outdoor Retailer + Snow Show 2019

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The Best Grip On the Planet

THE BEST GRIP ON THE PLANET
Icebug is a Swedish traction footwear company. The founders – mother and son – were frustrated by having to choose between the risk of slipping and saying no to their favorite outdoor activities. So, in 2001, they decided to challenge the global footwear giants and created shoes for running and walking on slippery surfaces. Now, millions of people in Scandinavia and beyond have experienced the safety and freedom that Icebug gives.
At Icebug, we have two missions: To inspire people to a healthier and happier life all year round, and to be a catalyst and leader in the transformation towards a fully sustainable industry.

Come see us at the Outdoor Retailer Snow Show: Booth #39043-UL

You can find us on the upper level right next to the Scandinavian Village bar. We'll have a large ramp made of ice to put our outstanding traction to the test. Don't believe we have the best grip on the planet? Try it for yourself!