CELARA, a new brand born of the energy of New York City, is honored to have been selected to exhibit in their first year by Couture Las Vegas show. Celara takes inspiration from the celestial world and translates it into modern, sophisticated 14K gold jewelry built around a unique chain that is like nothing you’ve ever felt before. The strikingly innovative and subtle combination creates designs that are incredibly comfortable to wear and offers an easy elegance.
There are five groups in the collection: Eclipse, characterized by cascading strands of gold chain reminiscent of glimmering moonlight; Phase built on the various phases of the moon from crescent to full; Flare inspired by flashes of light; Aurora incorporating delicate pave diamonds that shine as bright as stars in the sky and Tidal that evokes the ebb and flow of ocean tides. The various pieces in the collection are meant to be collected and layered.
Highlights include:
- A dramatically wide bracelet with 42 strands of chain and 3.5 tcw diamonds. The bracelet feels smooth as cashmere yet sparkles ever so softly with randomly set diamond baguettes and the luminosity of the chain. This piece has been entered into the Couture Design Awards.
- Eye-Catching Ear Climbers with arcs of chain draped from a diamond-studded crescent in a striking fashion. Many earring styles in the collection are sold singly allowing for a woman to create her own curated earring look.
- A statement-making, adjustable bib necklace made of a loosely woven net of chain sprinkled with diamonds that are reminiscent of the moon’s soft touch of light on the dark water of night.
CELARA adds a touch sophisticated, confident, glamour to a jewelry wardrobe.
“The vision for CELARA started to become clear the moment I picked up this beautiful chain. It was unique and so sumptuous feeling,” said Laura Bjurstrom, CELARA’s chief design officer. “I immediately started draping the chains over my wrist, imagining a luxurious line of jewelry that would feel amazing to wear. The woman who wears Celara is intriguing and always has something interesting to say.”
CELARA is available at select Saks locations, saks.com and celaracollection.com. The average retail price ranges from $250 to $5,000 with limited styles ranging from $10,000 to $25,000.
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