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A hospital’s interior environment is crucial to reducing stress. But for years, the same paintings, prints and drawings have defined the healthcare aesthetic. Now, Hubert Gallery introduces the power of video art - the cutting edge of the art world - combining the latest technology with Evidence-Based Design to transform the healthcare experience.
At the HCD Expo booth 2132, Hubert Gallery demonstrates a startling revelation about aesthetics and health: how images of water soothe both pain and spirit. The captivating video work of Townsend Maier uses water as a medium for experiencing the tranquillity of nature.
Gallery owner Greg Hubert explains, “This imagery reaches deep into the soul and not only evokes spiritual transformation, it is actually capable of reducing pain. How you feel depends on what you see. And Maier’s artwork creates an environment of calm and tranquillity, reflected in the most profound movements of nature.”
Leading authority Dr. Roger Ulrich, of the Center for Healthcare Building Research, agrees: “There is quite an active area of medical research today that uses nature distraction to reduce pain. Most of these studies are rigorous; virtually all have reported significant pain-reduction effects.”
Analysis from the University of Minnesota “reveals that the stress of an unpleasant environment can engender feelings of anxiety, sadness and futility. This, in turn, elevates your blood pressure, heart rate, and muscle tension and suppresses your immune system. A pleasing environment reverses that.”
Townsend Maier’s video art is the latest innovation in healthcare art, moving past traditional solutions of painting and photography. It possesses the immediacy of capturing a moment in time. Allowing the patient the share in the beauty of nature and its palliative effects. It forges an alchemy of metamorphosis: soothing pain and anxiety through the power of art.