Fresh Summit 2019

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Salad packaging: healthy food made easy

From an early age on Piet Pannekeet, the founder and director of JASA, helped his grandfather cleaning and cutting vegetables in his grandfather’s mill. At night Piet spent his time at the mill investigating the machines, figuring out ways to improve them. Now, 40 years later, cut vegetables are more popular than ever. A quick lunch salad or wok-ready vegetables are familiar foods to all of us. Piet’s endeavors from an early age on make that JASA has the lowdown of packing vegetables.

What’s for dinner?

The daily quest to put a decent meal on the table can cause some anxiety for most of us. Our busy schedules hardly leave time to cook up an elaborate meal. Supermarkets offer extensive choices to shoppers. Enticing them to go for quick and easy like frozen pizzas, yet, on the other hand, suggesting to go for the healthy option of fresh spinach. We have to admit, nowadays our choices are made easy. Even for a healthy diet. Fresh cut vegetables are ample available next to the pillow bags with fresh-cut salads. Here at JASA, we can boast on our years of experience in this field. Our ready cut salads will find the way to your dinner table in no time. Our packaging caters for solo Netflix dinners as well as to all-out family dinners.

Salad meals

A deluxe version of the salad pouches is a dinner salad in a bowl. Well packed with a variety of various vegetables, meat, fish and fruits topped with a tasty dressing, just what you are looking for! These bowls are wrapped in a sleeve that draws customer attention, making the sleeve a perfect marketing tool. Add your green message, a recipe, or a statement about your company to it. Our sleever is apt for more than salads alone. Apples or meats can just as well be packed with these durable sleeves.

All around the world

Working hard, working fast is very zeitgeist, leading us to compensate by consuming healthy foods. The rise and steady growth of the fresh-cut vegetables market share is thus no surprise. Currently, these vegetables have won over the consumers in the Netherlands, Germany, and the United Kingdom. Fresh cut and packed vegetables are in high demand in these countries. Packaged salads and vegetables form a perfect solution for hasted customers and those who live alone. A right-sized portion prevents food waste. Bearing this in mind explains the enormous increase in this market, now also trending in other parts of the world, including America.

gesneden groenten

The benefits of pre-cut vegetables

The bias about pre-cut vegetables is that they would not be as nourishing as fresh vegetables. Actually, this is not the case, admittingly, the level of vitamin C could be present in smaller amounts. Packaging pre-cut vegetables demonstrate several advantages for both the producers and the consumer. The vegetables are packed airtight preventing the leaves from turning yellow, a fact most consumer value. The vegetables appear fresh! Another advantage is the choice in size of the packaging, offering the option to buy just the right amount for a meal. This prevents food-spill and with that green-house gasses rendering packaged vegetables sustainable. The airtight packaging also ensures a prolonged shelf life for the vegetables. Packaging salads and vegetables in well-designed containers make them eye-catchers on the supermarket shelves. A perfect way for producers to effectively make packaging a marketing tool.

Did we awake your interest in packaging your pre-cut vegetables, or do you want to discover the possibilities with our sleever? Contact us, or better yet, visit us at the PMA Fresh Summit! You will find us at stand 2597. We are ready to answer any questions you may have.

https://www.jasa.nl/packaging/salad-packaging-healthy-food-made-easy/?lang=en

9/9/2019