Make. Creation. Work.
“Focus on being creative,
and let us do the rest.”
Meero’s journey started in 2016, with the desire to simplify the work of photographers, allowing them to focus their energy and their time to their passion: creating beautiful images.
Thomas Rebaud, the founder and CEO of Meero, realized that a photographer’s day-to-day is filled with tedious and time-consuming tasks that distract from the creative side of things. Most photographers spend their time taking care of their legal documents and constantly searching for clients. All of this makes it difficult to concentrate on the most important aspect of photography: creating.
And quite frankly, we think it’s a waste of creative talent.
“Better at creating,
than at accounting.”
With Meero, Thomas Rebaud is working on revolutionizing the world of photography by creating solutions dedicated to photographers. From prospecting, billing, sorting, indexing, post-production to delivery, Meero takes care of everything that interferes with their activity. By taking care of issues that come up throughout the process, we let photographers focus on what they do best. Because more often than not, creative people are better at creating than at accounting.
Today, Meero collaborates with more than 58,000 photographers by providing them with the necessary tools and opportunities to create beautiful images for over 30,000 leading brands worldwide. Offering them regular projects and training, Meero unites them through the largest community of photographers around the world. Additionally, they have access to a suite of activity management tools, as well as real support led by dedicated teams and ambassadors.
Meero also solved a major pain point for photographers:
the photo editing process.
On average, a 60-minute photoshoot requires up to four hours of post production.
Meero’s artificial intelligence technology reduces that time to just a few seconds, solving the problem of time-consuming delivery, non-consistent editing and pricing disparities.
This state-of-the-art technology lets brands book their tailor-made photoshoots and videos all over the globe. With Meero, businesses can get their high-quality images delivered at unbeatable prices and in less than 24 hours.
Rapid Growth
In only three years, Meero has fundamentally transformed the world of photography. The company has 600 employees and plans to hire 1,400 more by 2020 in its five offices located in Bangalore, New York, Paris, Singapore, and Tokyo.
By fundraising nearly $300M, Meero has been focusing on its original mission, ensuring that photographers have the time to create and devote themselves fully to their passion.
Today, Meero:
· Is a global leader in image-processing artificial intelligence
· Is the world’s first on-demand photography platform
· Has more than 31K clients in over 100 countries
· Collaborates with more than 58K photographers around the world
· Has 600 employees from 49 different countries
· Delivers a photoshoot every 25 seconds
· Has five offices in Paris, Singapore, New York, Tokyo, and Bangalore
Launch shoots across the world
in just one click.
Image-editing
Artificial Intelligence
Meero’s AI analyzes and optimizes millions of images in seconds with precision and expertise, resulting in alterations that are unique to each image.
Meero exploits deep learning techniques by using a double convolutional neural network. This involves extracting global and local image characteristics on a multi-scale analysis basis. The objective is to carefully teach our algorithm the different improvement steps performed by image professionals, and to make it resistant to variations in lighting (such as white balance), and photographic flaws (for example, noise or motion blur).
Meero’s Technology
You might wonder how it’s possible for an algorithm to perform at the same level as a professional photographer when it comes to difficult tasks such as photo editing?
The most complex issue is to build an algorithm that produces the same global and local transformations as an editor. Meero’s expertise in the field, with a database containing millions of unique images has built a solid foundation to work on such models.
To edit, Meero uses its AI, specifically deep learning, which involves the extraction of global and local image characteristics with a multi-scale analysis.
The Objective
The objective is to carefully teach our algorithm the different improvements performed by image professionals, and to make it resistant to variations in lighting (such as white balance ), and image flaws (such as noise or motion blur). This way, the deep learning algorithm is able to perform all the editing functions as well as a professional photographer in seconds.
Meero’s Milestones
2016
Meero was founded
2018
Meero announced a $45M fundraise and opened offices in New York, Bangalore, Tokyo and Singapore
2017
Raised $18M
2019
Meero fundraised $230M-the biggest series C funding in France
How does it work?
Through the dedicated platform, Meero puts professional photographers into contact with clients around the world.
1. Customers order in a single click
2. Photographers receive a notification with the details of the mission and go shoot!
3. They upload their photos and videos to the platform
4. Meero technology takes care of all the post-production (lighting, perspective, color adjustments, etc.)
5. Customers receive the ready-to-use visuals on the platform
What’s next?
MyMeero
Providing tools for photographers to launch and improve their businesses
(thanks to online payments, billing, sharing of content), stimulating their creativity by giving them a chance to join a large community of passionate professionals
Blind magazine
News in the world of photography
B2C
Meero’s photo and video solutions available to consumers
Meero masters
A variety of video, photography and editorial content where you can learn from the professionals and improve your photography skills
The Meero Foundation
Assistance action program that supports documentary photography
Where freedom, community and creativity come together.
About Thomas Rebaud
Thomas Rebaud created Meero at the age of 28 in 2016.
Driven by the idea of improving the lives of artists by allowing them to devote themselves to their passions; art and creation.
The story began in 2007 when Rebaud began Business School at EMLyon. While still a student, he was the president of the junior branch of the World Entrepreneurship Forum, an association present in 15 countries that aims to develop entrepreneurship as an agent of growth and employment.
There, Thomas gained valuable knowledge about entrepreneurship. In 2013, upon completion of his Master’s degree, Rebaud set up the first zero-rate comparator company, and while it had potential, it was unable to take off.
He tried his luck once again with Diji - a different kind of consulting and engineering firm.
This time, the company became a success. Ultimately, the daily activities at Diji lead him to discover the professional photography market that offered endless possibilities. That was the moment that Rebaud seized the opportunity and co-founded Meero.