Devereux Announces the Launch of Proper Kids
For Immediate Release - Scottsdale, AZ - Devereux, a men’s resort lifestyle brand will be
expanding into children’s clothing with the launch of Proper Kids in May 2019.
The Proper Kids collection will focus on boys ages four to twelve and will consist of an initial
assortment of shorts, polo shirts and hoodies. Devereux’s top selling Gravity Short is
duplicated in the Proper Kids collection and will be offered in several colors, is lightweight and
has quick dry and stretch properties. Polo Shirts are offered in sleek, technical stretch fabrics
while employing some of the same patterns found in the men’s Devereux collection for a clean
and sharp look. The Slub Cotton Hoodie tops off the collection as the perfect layering piece.
Each item in Proper Kids has unique patterns and is made of materials that incorporate the
same moisture wicking, stretch and wrinkle resistance technologies found in the men’s product
and is perfect for traveling with the parents, special occasions or just a day in the classroom.
“Proper Kids was created because as a parent, I noticed everything in the children’s market
was either very technical and athletic driven or was very traditional and boring with nothing in
between. Devereux is known for blurring the lines between technical and traditional and I
wanted to bring that into children’s clothing. Kids are extremely active so it only makes sense
that their clothing should be functional but also look stylish,” said Robert Brunner, co-founder
and designer of Devereux.
Proper Kids will be available in May and sold through Devereux’s e-commerce channel
dvrxthreads.com as well as resort locations and specialty retailers.
About Devereux
Devereux is a resort lifestyle brand that designs and manufactures men’s and boys apparel to fit the needs of modern
day life. Devereux creates a mixture of classic silhouettes and unique prints all infused with modern day fabrications.
Pieces are built around performance, comfort and versatility without sacrificing style. The collections offer a variety of
styles designed to help you transition through work, travel and life.
Devereux can be found at over 200 resort locations, men's specialty retailers, and dvrxthreads.com.
Press Contacts
Fred Kim - fred@agentrypr.com - 212-924-2276
Patrick Jones - patrick@agentrypr.com -212-924-2276