PRESS RELEASE
September 9, 2019
Santa Monica, CA
For Immediate Release
Introducing BALI PREMA, a Fusion of 2 Forces.
The key to Bali Prema, a brand of Women’s handmade Boho Beach Resort and Travel Leisure Wear lies in the distinct fusion of two forces that founder Jen Day felt in Bali five years ago when her company was born.
First, her clothing line, handmade from the indigenous sarongs of Java and Bali feels very soft to the skin, breathable in its sun-dried natural rayon fibers, exciting in the vibrant colors and exotic prints from which to choose; elegant, classic, yet with a casual, flirty flair; soft and flowing, like the warm waves of Hawaii. These sensations are what differentiate the Bali Prema line from those of other companies, and Jen Day knows that how her customers feel in their skin, in their bodies and souls when they step into her garments is the second and equally vital force that brings Bali Prema to life.
Prema (spelled with an ‘e’, not an ‘i’) means unconditional, spiritual feminine love in Sanskrit and prema is woven through each piece of Jen Day’s clothing. Bali Prema offers their customers a sense of individuality, a chance to feel emboldened, joyous, an opportunity to feel free.
A half decade later, after much growth and startup success, hundreds of prints, both bold and alluring to the eye, a rainbow of colors and a fluid rayon with the smoothest of touches in so many styles, Bali Prema now more than ever remains on its own trajectory of both feminine beauty and feminine power.