PRESS RELEASE
September 9, 2019
Santa Monica, CA
For Immediate Release
Bali Prema, the brand.
The essence of the Bali Prema brand comes from that sunny day on the beach in Bali when founder Jen Day fell in love with these soft, exotic and colorful sarongs – and knew there were many other women like her who would fall in love with her specific vision for them.
Their best-selling convertible Gypsy Jumpsuits and Summer Knit Ponchos that come in over 60 colors and prints are handmade, using small batch sun-dried fabrics, expertly sewn into simple shapes and lines that afford great versatility. Bali Prema is designed for women who want to look and feel effortlessly beautiful, who want a sense of romance to match the sunset they’ll be watching, who want a sense of simplicity and a sense of magic and feel that instant transformation of the clothing into something unique, one-of-a-kind, comforting, light, like water. ‘Prema’ in Sanskrit means “unconditional, spiritual, feminine love”; this is what Jen wanted her customers to feel from the moment they saw a Bali Prema design - through the purchase process at their pop up shops, falling in love with all the different ways to wear them, and finally when they step outside in that piece that is an expression of themselves - wearable art defined by the amazing women who wear it!