San Diego, CA (September 18, 2019) – Ciari Guitars is pleased to announce its participation in the American International Motorcycle Expo presented by Nationwide (AIMExpo), the powersports industry’s largest trade and consumer show in North America, “Together We Rise,” as the show heads back to its original home at the Greater Columbus Convention Center in Columbus, Ohio September 26-29th. Dealers, media, and consumers will convene in Columbus, Ohio for the four-day event, with Ciari Guitars introducing all-new products to the motorcycle industry.
Ciari Guitars is set to sponsor the “Made in America” Guitar Lounge with multiple free guitar play stations for free practice or play, a live performance stage with artists playing its Ascender premium travel guitar, and a Plek machine to highlight the state-of-the art technology used to manufacture the Ascender premium travel guitars, which ensures optimal action and premium playability.
Ciari will also offer multiple free guitar play stations at a bonfire located in The Camp. At the Sideways Saturday event, Ciari guitarist Tommy Benson will play the National Anthem on a brand new, Nashville-made Ascender from Ciari Guitars. On Thursday and Friday, Ciari Founder and CEO Jonathan Spangler will present Shop Talks on the topics: Solving for Friction with Fearless Innovation and Strengthening a Community through Strategic Brand Alignment. Finally, Ciari Guitars will feature prototypes of their next innovative product, The Road Rig™, a guitar saddle bag/trunk with storage for an Ascender and a built-in guitar amp – the perfect gift for the guitar-loving motorcyclist.
Ciari Guitars launched the Ascender™ premium travel guitar at Summer NAMM 2019 in Nashville. The Ascender is the first gig-ready, professional quality guitar with symmetrical folding for unparalleled convenience. Ciari Guitars is a music-tech company that leverages innovation, engineering and a passion for travel and music, and wishes to bring new products to the music industry and beyond. Ciari Guitars aims to highlight the crossover between industries related to travel and to support the amazing products coming out of the powersports industry. AIMExpo presented by Nationwide is the only show of its kind in North America, bringing together all aspects of the powersports industry at one time, which includes international and domestic media, dealers and consumers.
“We want to provide stress-free convenience for the mobile musician,” said Jonathan Spangler, Founder and CEO of Ciari Guitars. Spangler and Ciari Guitars chose AIMExpo presented by Nationwide as a place to launch the Ciari Road Rig™ prototypes and sponsor the Made in America guitar lounge because Spangler envisions members of the powersports industry embracing the same lifestyle as #CiariNation.
The Motorcycle Industry Council couldn’t agree more. "As consumers look for multi-faceted experiences when making buying decisions, we recognize the importance of embracing elements and brands that complement and support the powersports lifestyle. The Ciari Guitar Lounge in the Made in America pavilion is a great example of two different industries sharing common ground." Cinnamon Kernes, Vice President & General Manager, MIC Events.
Ciari Guitars has seen the growth AIMExpo presented by Nationwide has achieved since the unique concept took center stage within the motorcycle industry in 2013. The seventh annual show will return to Columbus which is located within 500 miles of New York, Washington DC, Chicago, Atlanta and other important locations. This gives everyone regional access to major population centers and a distinct advantage to travelers and distribution operations.
For more information about Ciari Guitars visit www.ciariguitars.com or @ciariguitars
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
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ABOUT CIARI GUITARS
Ciari Guitars was founded in 2016 by CEO Jonathan Spangler, a patent attorney and amateur musician. Based in San Diego, CA, Ciari Guitars is poised to revolutionize the guitar industry with a game-changing folding technology platform that allows a full-size, premium guitar to fold in half for backpack portability for unparalleled convenience and uncompromising quality. Ciari has received strong interest and industry praise, including USA Today’s “Coolest New Products” (first out of 7000 brands) at The NAMM Show ’19 (120K attendee music instrument tradeshow in Anaheim), CNN (only 1 of 3 companies highlighted in CNN’s NAMM Show coverage – out of 1K+ exhibitors), Guitar World’s No. 1 Live Fee at The NAMM Show, and Forbes August 2019 “The Most Convenient Guitar in the World.”
ABOUT THE AMERICAN INTERNATIONAL MOTORCYCLE EXPO
AIMExpo, part of the Motorcycle Industry Council, is North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event with international reach. A progressive and comprehensive B2B and B2C platform that connects businesses to accelerate opportunity among exhibiting brands, distributors, dealers, media, enthusiasts and theriders of tomorrow. This annual gathering attracts the influential leaders of the industry that are driven and focused on progressing the business of powersports. For more information visit AIMExpoUSA.com.