[June 3 / Bangkok, Thailand] – Launched at last month’s Techtextil exhibition in
Frankfurt, Indorama Ventures Limited’s (IVL) new rPET fiber brand DEJA™ will join
sustainable innovations featuring CoolVisions® dyeable polypropylene at Outdoor
Retailer Summer Market in Denver, June 18 – 20.
An IVL ingredient brand, DEJA™ is available as 100% post-consumer rPET recycled flake,
pellet, fiber and filament. With unique access to IVL’s global recycling sources, DEJA™
has complete traceability from source to supply, recycling over 4.17 bn plastic bottles
yearly.
Manufactured in Thailand, high-performance DEJA™ filament is available as DTY and
FDY in a range of specs appropriate for apparel and home products. When thoughtfully
designed, these items can be recycled and reprocessed into new high-value products.
DEJA™ staple fibers, made in the U.S. by IVL affiliate Auriga, are suitable for a number of
applications in apparel and home, automotive, industrial, and hygiene.
Working all along the value chain, DEJA™ offers both education and leadership by
giving converters credibility, retailers accreditation and end consumers the assurance
of sustainability and high performance. www.dejamade.com
“We are confident that IVL’s DEJA™ brand will enable conscientious converters to
differentiate their product lines along the supply chain, giving consumers the
confidence they need to select sustainable, purposeful products,” explains Uday Gill,
CEO Fibers at IVL.
IVL’s CoolVisions® dyeable polypropylene filament continues as a favorite performance
fiber in the outdoor industry, featuring low moisture regain, improved bulk and
coverage with less weight, and ease of care. Polypropylene has one of the lowest
cradle-to-factory gate carbon footprints among synthetic fibers, and CoolVisions®
polypropylene fiber is Oeko-Tex® certified.
A collection of innovative knits and wovens combining CoolVisions® dyeable
polypropylene filament with TENCEL™ Lyocell and TENCEL™ Modal fibers from Lenzing
Group features a variety of constructions, colors and weights. Created by nearly a
dozen innovative value chain partner Asian mills, the fabrics marry the best of the fibers’
inherent qualities - comfort, performance, and sustainable properties. This collection will
be displayed at IVL booth 53035 UL.
“According to global measurement and data analytics company Nielsen, nearly half
(48%) of U.S. consumers say they would definitely or probably change their
consumption habits to reduce their impact on the environment,” points out Susan Lynn,
global sales and marketing manager for CoolVisions®.
“With the launch of DEJA™ rPET, and an innovative collaboration between our
CoolVisions® dyeable polypropylene brand and sustainably-sourced TENCEL™ Lyocell,
IVL’s commitment to providing sustainable solutions is on target to meeting consumer
demands while caring for the environment.”
About Indorama Ventures
Indorama Ventures Public Company Limited, listed in Thailand (Bloomberg ticker IVL.TB), is one of the
world’s leading petrochemicals producers, with a global manufacturing footprint across Africa, Asia,
Europe and Americas. The company’s portfolio comprises Integrated PET, Olefins, Fibers, Packaging and
Specialty Chemicals. Indorama Ventures products serve major FMCG and Automotive sectors, i.e.
Beverages, Hygiene, Personal Care, Tire and Safety segments. Indorama Ventures has approx. 17,000
employees worldwide and consolidated revenue of US$ 10.7 billion in 2018. The Company is listed in the
Dow Jones Sustainability Index (DJSI).
For further information contact:
Susan Lynn
Global Brand Manager, Indorama Ventures PCL
Global Sales & Marketing Manager, CoolVisions® dyeable polypropylene
Phone: (678) 834 5566
Mobile: (636) 578 8999
susan.lynn@fibervisions.com