DENVER – June 18, 2019 – Branwyn, a new, sustainable performance innerwear brand for active women, launched today at Outdoor Retailer Summer Market 2019.
Branwyn’s breathable, tech-driven, moisture wicking products are made from organic and ethical Merino wool and are specifically created to meet the active woman’s unique underwear needs. In addition to providing thermoregulation and moisture management, Branwyn products are antimicrobial—combatting bacteria and odor to keep active women healthy and fresh as they pursue their performance goals
“Our brand and products are focused solely on the needs of active women. We know this audience is hungry for solutions that speak authentically to them, and that's what we deliver,” said Katie Sadler, Head of Business Development, Branwyn. “We are excited to launch Branwyn at Outdoor Retailer because of the strength of retailers, brands and industry organizations that participate in this market. The outdoor industry's customer understands the benefits of Merino and is open to products that better meet their needs and values—an ideal balance.”
Branwyn products are engineered to support women undergoing intense athletic and fitness activity—from endurance running and soccer to rock climbing, hot yoga and more. They also provide UV sun protection for added peace of mind outdoors and are machine wash safe.
Branwyn’s Merino wool fabric is organically grown, ethically treated, biodegradable and meets the following standards: Global Organic Textile Standard, IVN Best Naturtextil, blueSign, OEKO-TEXT Standard 100, REACH Compliance, DETOX by Greenpeace, and RWS Certified Responsible Wool Standard.
The brand has unveiled four initial product styles at Outdoor Retailer: Bikini ($30), Hipster ($30) and Thong underwear ($28) available in black, three nude shades, berry red and lavender, and a Bralette ($44) available in black. View/download photos here.
In addition, Branwyn is selling Bikini underwear and Bralettes at their booth at Outdoor Retailer. All proceeds from the sales will benefit their non-profit partners, SheJumps and Camber Outdoors.
For all press/media inquiries, please contact Lindsay Lopez at Stanton & Company Lindsay@stanton-company.com. For more information go to Branwyn.com and follow Branwyn on social media: Instagram @branwyn_innerwear, Facebook @BranwynInnerwear and Pinterest Branwyn_Innerwear.
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About Branwyn
Branwyn provides natural, ethical, sustainable and technology-driven performance innerwear for the active woman. Their breakthrough products are constructed using Italian seamless knitting machines and fabricated using German core-spun yarn technology. Branwyn transforms organic and ethical Merino wool fibers into underwear that meets the demands of female athletes and the active woman on the go and supports them with the confidence they deserve.